Char-Broil
Playing to my strengths in surrealism and photo manipulation, I developed unique, humorous concepts and executions for Char-Broil's social media content. I focused on creating clean, approachable artwork for all the grilling dads and moms out there, while injecting out-of-the-box creative elements amidst their traditional lifestyle photography.
I was apart of this account for almost three years, starting as a graphic designer to senior graphic designer to art director. During this time, I was a lead voice in brainstorming, discussing internal processes between key stakeholders, and interpreting client feedback during meetings.
Role
Graphic Designer
Art Director
Client
Char-Broil
Agency
McBeard / Fullscreen
Collaborators
Eliza Frye, Creative Director
Kathleen Curran, Creative Producer
Riley Trela, Copywriter